How can Facebook help you promote your brand, products and services? This book introduces proven tactics that you can use instantly to build your brand and engage potential customers. With 500 million active users worldwide, Facebook offers a much wider audience than traditional media, but it's a new sight fraught with unknown challenges. Facebook Marketing Book shows you how to get the most out of the service while avoiding unclear pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll discover tools and features that will help you reach a specific audience on Facebook. You'll also get a detailed overview, with colorful, easy-to-understand introductions to profiles, groups, pages, apps, ads, events, and etiquette on Facebook. Treat the complex environment of Facebook with clear, actionable elements Explain the world of social networks Learn the techniques you need for social media marketing Discover tactics for using Facebook features, functions, and protocols Learn how to define goals for a specific campaign Identify Facebook features related to your campaigns Plan and implement Facebook marketing strategies Measure results Your campaign is using KPIs
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